Editing: Narrative Element

This is a selection of shots that are included as the narrative element in my video.

These shots were filmed on the 17th and 18th of February along with the forest performance elements.

Upon editing these clips I found that many of them were not the length that I had originally planned for them to be in my storyboard and animatic. A way I have got around this is by using more shots from the two performance elements and also slowed the speed of some shots down.

Throughout the video I have added two filters to every shot.

One filter that I have added to the video is a desaturation filter. I did this to remove some of the colours within the video to make it more grey and look as though it was filmed on a 'grey day'. When you put the filter on the video the video appears as black and white but I did not want to remove all colour from the video. On this particular shot I changed the 'amount' from 100 to 44. I have changed the amount of each shot to between 40 and 50.

The other filter that I added to the video is the 'Color Corrector 3-way'. This gives you the option to change the 'Blacks', 'Mids' and 'Whites' in the video to another colour. I wanted to give my video a blue tint which would also help to make it seem like a 'grey day'. I only moved the circles slightly towards the blue/turquoise part of the colour wheel as anything more would have made the video overly blue. I changed the 'Blacks', 'Mids' and 'Whites' for every shot.

For the final shot I wanted to extend the shot into a dissolve but did not want to cut into the shot itself and have the shot dissolve before I wanted it to. To get around this I took a snapshot of the final frame of that shot and added it to the timeline. I then added the dissolve transition to that image.

Editing: First Performance element

          

                                    

                                    
This is a selection of shots that are included as the narrative element in my video.

These shots were filmed on the 17th and 18th of February along with the Narrative elements.

Throughout the video I have added two filters to every shot.

For the forest performance shots I added the same filters as the narrative shots. These being 'Desaturation' and 'Color Corrector 3-way'. On this particular shot however, I changed the desaturation amount to 26.

This was another shot that was not at the length originally planned in my storyboard and animatic. To overcome this I slowed the clip down which I feel adds to the shot as her hair which is part of her 'signature look' slowly goes past the screen.

Album poster [AMENDMENT- 20/03/13]

                         Portrait:

                   

                         Landscape:

This is the poster for my digipack. It features the main features of an album poster. These are; artist name, album name, featured singles, release date, album artwork, artist website, album availability, record label logo and the artist herself.

I have created two versions of the cover, one portrait and another landscape.

I decided to re-use the effect that I had originally planned to use for my digipack cover where the artist appears to be fragmenting. I decided to use the effect her as I felt it was a very good effect and I didn't want to leave it out. I have used a different image to the digipack cover but I have still featured the cover on the poster like the artist 'Marina and the Diamonds' had done for the single 'Shampain'.

I felt that the background was a little bland so I have put the tracks from the album tracklist onto the background which I feel adds a texture to the background that softens the foreground images of the artist.

[AMENDMENT]

I have also had to make some amendments to my posters after receiving feedback. One of these amendments being to swap the digipack cover featured to the newly edited version that features a lowered opacity Hue/Saturation layer.

The other piece of feedback I received was to change the 'hit singles' on the portrait poster to being in line with eachother rather than going diagonally down to the right.

Journal: Shooting [19/02/13]

On the 17th and 18th of February I did the main part of the shooting for the video. This consisted of the narrative shooting and the first performance element.

Shooting on the 17th was not as successful as hoped. This was due to the battery on the camera running out after only filming a few shots. This was a major error as I had not charged the camera prior to shooting. This meant that there was a lot more filming to be done on the 18th.

There was another error made on the 18th as the camera's memory card did not have as much memory as needed. Luckily there was enough to get the narrative and performance done, except for a few mid shots of the artist for the performance element.

I like the shots that were shot on these two days although I feel that it was too bright on the day of shooting and does not have the look that I plan on creating with the video. I hope to fix this by using filters within Final Cut Pro.

Digipack Development: Complete Net [AMENDMENT- 20/03/13]

Here is my completed digipack as viewed as a net.
I have kept the idea of using the diamond logo on top of the artists face but adjusting the image to black and white. However, I have changed the diamond to be black and white and the original image to stay in colour. This was due to the bright colours of the artists hair that allows the cover to stand out. I used this image as I liked the effect that the wind blowing through her hair gave. I was lucky on the day of the shoot to get this image as it was a windy day and so was easier to achieve as originally planned. I have put the album title 'Howl' in the top right of the diamond. This is so that if I do add the planned sleeve idea the title will still be visible (along with the black and white section of the cover). The font is still the original 'Diamond D' font.
I have used the same image for both the DVD and CD slot  but flipped it so that the artist is facing the opposite direction. I used this image as it was against a plain background and showed no emotion on the artists face. I have also lowered the opacity of the image so that it became less apparent due to the DVD and CD covering this part of the digipack anyway.
I have made some adjustments to the back cover and added more tracks to the DVD tracklisting. The background image remains to be the three candles that appear at the beginning of the video. The font used is still 'Garamond'.
The bottom left image has not been edited as much as the front cover or DVD and CD slots. However, for this image and the other images I changed the hue of the image to +19 and the saturation to +55. This made the colours within the image  stand out more and appear much more vivid. This was especially effected on the orange and green colours within the image.
The final panel was the top right. Again, like the bottom left panel, this panel only had a Hue/Saturation  adjustment layer added with the same changes being made is the bottom left panel. However I also erased some of the adjustment layer on the skin as it brought out many blemishes in the skin and made it appear very pink.
The spines of the digipack continue from the image to the left. The left spine continues from the image by the tree but with the artist title and album title appearing. The right spine continues from the blank black background of the back cover, again with the artist name and album title in the 'Diamond D' font.

[AMENDMENT]

After receiving feedback on my Digipack I was told that it was unclear that the tracklisting on the back was divided between the CD and DVD so I have added the text for 'Disc 1' and 'Disc 2' to notify that the first seven tracks are from the CD and the last 5 are live performances and the 'Howl' music video.

Another point I was given was to rotate the spine on the left of the digipack. This is because the logo on the spine needs to be facing the same way when folded into it's shape.

I was also told that the hair was too bright on the cover, top right image and bottom left image and took away from the ginger hair being a trademark of the artist. This was an easy amendment to make as I only had to lower the opacity on the adjustment layers I had placed over those images.

Rihanna- Good Girl Gone Bad- Album Poster Analysis

Marina and the Diamonds- The Family Jewels- Album Poster

Feedback: Digipack

Today I created 3 audience feedback sheets to get feedback on the two digipack designs that I created yesterday.

The feedback received has decided upon digipack one. This was not my favourite during the drawing stages as I preferred the effect on the cover of Digipack two. I will however listen to the feedback as that is the more popular of the two designs. 

Editing: Intro

These are the edited shots from the intro of my music video. 

I have used the candles that I filmed with the Second performance element in December.

The clip has been reversed so that the candles are igniting rather than going out as they originally were in the clip.

As is shown in my animatic, the 'Fragile Diamond' diamond appears and then the logo and lastly the HOWL text, all in the 'diamond d' font that.

I added a video effect to the images called 'Bad Film'. This effect makes the image/text jitter around a small area and also adds grainy and scratches effects. These effects make the image/text look as though they are old or damaged/worn.

Digipack: Photoshoot sheet

This is a photo sheet containing the images taken during the photoshoot for my digipack and poster.

The shoot took place in my garage and garden with a sheet being used in the garage to attempt to create a plain background for the darker digipack idea I have drawn.

I photographed images I had in my head for the digipack based on my drawn ideas but also improvised with other possible ideas whilst we were taking photos.

Two costumes were used for the shoot to help create a tie-in with the music video and the two costumes used in that. One being the black dress and the other being the white dress.

I was lucky on the day as it was very windy and allowed me to have many attempts and the wind-swept hair I had planned on my drawn digipack idea.