My
music video uses conventions from real media products. To make sure my video
kept to the conventions of other music videos of the genre I did research into
those videos. I used this analysis to help me when developing the original
storyboard. When developing my music video storyboard I would use the
conventions discovered through my analysis to make sure that it fitted in with
the genre. The conventions that I found through the analysis included close-ups
of the artist, use of mirrors and the use of more natural locations.
The
use of close-ups and mirrors also relates to Andrew Goodwin’s codes and
conventions of a music video. One of Andrew Goodwin’s conventions includes the
notion of looking. This could be anything from; television screens, mirrors, people looking at each other or at the
audience. In my video I have used the artist looking into the mirror and also
looking at the audience. Another of Andrew Goodwin’s conventions include record
companies demands for exposure of the artist through the use of close ups. I
have also used that for this reason.
My video also relates to
the connection between lyrics, music and visuals. Some examples of when I use a
relation between music and visuals appear around 2 minutes into the song. At
this point in the song the word hunters is repeated in an almost chant like
manner. Every time the word is repeated there will be a different shot of
either the artist singing or running from the other ‘character’. An instance
where I use a relation between lyrics and visuals is around 1:50 into the
video. At this point the lyrics “starts so soft and sweet, and turns them to
hunters” shows the two ‘lovers’ embracing before cutting to another shot of the
artist running on the next line of “hunters”. This relates to the warning of “be
careful of the curse, that falls on young lovers”.
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