Iconography-
The iconography I picked
for my artist and video features coherently throughout my music video, digipack
and posters. The text features a hard-edged font called ‘Diamond D’ which I
picked as I felt it represented the image I wanted to put across of my artist.
The font represents my artist as it keeps in with the indie-rock genre that she
fits with. It also gives the impression that she is ‘tough’ and strong willed.
I have also created a
simple symbol for my artist, which can be used in place of the artist name on
products such as digipack covers and posters.
Nature/forest-
The theme of nature is
included in both my music video and digipack. When I listened to the song I
knew that the video’s main location had to be outside in a forest. Although I
did not use the same location for the digipack shoot I still wanted to do most
of the shoot outside so that it had a connection with the music video. This was
effective as it still kept with the overall ‘natural’ theme of the music video
but still allowed it to be distant enough to still be the cover for the
digipack which included songs which do not have the same ‘natural’ feel.
Record Label-
Deciding upon a record
label for my artist was important because I had to pick the record label that
was correct for the genre of artist I have created. To decide upon a label
suitable for my artist I looked at artists similar to mine and decided which
was most appropriate to my artist. The company I picked was Universal Island
Def Jam of which the artist Florence + the Machine is signed to.
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