Tuesday 18 September 2012

Marina and the Diamonds- 'Hollywood' video analysis


During the music video for 'Hollywood' there are many intertextual references. Mostly all of these relating to American culture (1950s-60s).Two of these references come as references to people. These two people who are parodied/impersonated are Marilyn Monroe and James Dean. Another intertextual comes as a prop held by Marina during a segment of the video. This prop is a replica of the famous 'Oscar' film award.

This video also features the genre characteristic for 'Pop' by having the artist lipsync to camera and also features some dancing, but without a choreographed routine.



 





There a few relations between lyrics and visuals, these come as either a visual representation of the lyric or as a hand movement. The first relation between lyrics and vocals comes as Marina describes 'She is a polish girl in America. Tall, tanned hot blonde called Anya'. As this lyric is spoken a tall blonde woman appears and begins looking at herself in the mirror.Another relation between lyrics and visuals comes as Marina says 'Do anything for a dime'. At this point she looks in the mirror and begins rubbing her fingers together as if she is holding money. The other relation between lyrics and visuals comes near the end when Marina is chanting 'American dream is the American queen'. At this point we are shown a woman being crowned. This could also be seen as a reference to American culture as it could be viewed that she is being crowned Prom Queen.









There is a lot of moment within the video that show the convention of looking. This is shown by having many people look into a mirror and also through the photographer taking photos of the woman at the beginning of the video.













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