Feedback from Leanne

Above is the feedback given to me by my teacher 

on how to improve my blog.

The majority of the feedback I have been given is generally positive, commenting on my analysis and depth of progress. I was also praised for my use of Prezi and Glogster for my Mood Board and Artist Brief.

There are however some negatives. This includes the lack of visual labels [since been fixed by adding the labels gadget] and also feedback asking add images or more explanation to posts, such as my Prezi Mood Board. I was also questioned about the image layout in some of my analysis posts which I shall be looking at and hopefully changing depending on whether Blogger allows me to move the images freely. 

Journal: 05/10/12- Digipak Research

A Digipak is a style of packaging used commonly for CDs and DVDs.

Here are a few examples of recent popular digipak designs:

Rihanna- Talk That Talk (2011) Digipak, Insert, and CD

Muse- The Resistance (2009) Digipak, Insert and CD

Mumford & Sons- Sigh No More (2009) Digipak, Insert and CD

 Digipaks are most commonly used now for EPs and Deluxe albums. The digipak design is used instead of the usual jewel case used most by record labels. The digipak has a more stylish look and allows the artist to put more information on the case and also use the the leaflet inside to get across an image or to contain lyrics for the EP or album tracks.

Artist brief- Fragile Diamond

Journal: 03/10/12- Mood Board

Mood Board on Prezi

Inspiration:

Ellie Goulding

Florence Welch

Hayley Williams

Kate Bush

Kate Nash

Lady GaGa

Videos in Forests (Inspiration for video):

Paramore- Decode

Florence + the Machine- Dog Days Are Over

Song choice Lyrics (with artist typography and 'Diamond' symbol)

Words that inspire narrative of video

Location with idea for video ('Diamond' cutouts hanging from trees)

Feedback: Logo

Today I created 3 audience feedback sheets to get feedback on the two logo designs that I created yesterday.

Luckily the feedback that I have got agree with the choice that I wanted to make for the logo and have picked logo 1 and the accompanying diamond.

Journal: 27/09/12- Logo [Amendments]

Chosen logo

Black: 

White:

Black diamond logo:

White Diamond Logo:

The second idea i came up with was keeping the logo fairly 'hard' using many sharp and straight edges to recreate the strength of a diamond. The font I decided upon was called 'diamond d' I liked this font due to its hard sharp edges and felt that it fit in well with the theme. I did however edit some of the text to add the gaps in letters such as 'D', 'A' and 'R'. For the letter 'O' I thought it would be interesting if I designed the letter to look more like an diamond, as the basic shape had already been created. I did this by cutting a few segments out. The original 'O' letter has been used to act like a full stop at the end of the name. I have also come up with the idea of using the 'O' diamond symbol as a symbol in it's self which would be able to be used across a variety of mediums without having to use the full 'Fragile Diamond. 

First draft black/grey:

First draft white:

The idea I had for the first logo came from keeping the idea of 'fragile'. This is reflected in the slightly disintegrated text and recreating a diamond shape with a crack going through it like the typical fragile sign which shows a crack going through it.

I will be doing some 'Audience feedback' sheets to see which design is more preferred by the target audience of my artist.

Journal: 24/09/12- Choosing a song

The process for choosing my song was very simple and did not take much thought. The song I have chosen for 'Fragile Diamond' is the song 'Howl' by the artist 'Florence + the Machine'.

I have picked this song as I felt that it fit in with the image of my artist. The song features heavy influences from rock and also gives the impression of a horror film within both the contents of the lyrics. But it also gives the feel of innocence and perhaps a loss of innocence which I think fits in well with the image I have in mind and also her name.